Cow milk protein is almost exclusively the only protein source for the entire baby formula industry for 100 years.
Creating an alternative for an $83 billion well-educated and ‘wanting’ market:
- Tastes good
Patented baby formula from two plants (100% Vegan)
Meets the nutritional golden standard of breast milk
No external addition of macronutrients
Free of antibiotics, gluten, hormones, GMOs
Minor ecological footprint (sustainable)
Medically-endorsed by leading pediatric experts.
Perfect for toddlers (12-36 months) as a real alternative to dairy-based baby formulas, also providing a solution for lactose intolerance and other sensitivities preventing babies from the benefit of existing product lines.
Former Head of Infant Nutrition at Abbott Labs Israel BSc Psychology and General Science MBA Marketing
Former GM PL Infant formula) (Promedico Healthcare Group) Bsc Economics
Former CEO & Chief Food Technologist at Materna Infant nutrition production expert
Former Senior Exec at Retalix (NASDAQ:RTLX, acquired by NCR 2012) Retail, e-commerce & marketing technology expert
Former Clinical Development Director and Infant Nutrition R&D Director at Enzymotec, PhD in Medical Science
Former CFO at Atlantium Technologies, Past roles at SuperCom and Ernst & Young. BA Accounting, CPA, MBA
Former CMO at AHAVA, past Brand Director at Sodastream, L'Oreal and Danone, 15+ years of Consumer Goods Marketing, BSc Biology, MBA in Marketing
Former Junior Product Manager at Mercedes Benz Israel, BA in Economics
Experienced bookkeeper and payroller controller, broad experience at numerous startups
Because infants deserve an alternative