Cow milk protein is almost exclusively the only protein source for the entire baby formula industry for 100 years.
Creating an alternative for an $83 billion well-educated and ‘wanting’ market:
- 100% Plant-Based
- Tastes great
Patented baby formula from two plants (100% plant-based)
Meets the nutritional golden standard composition values of breast milk
No external addition of macronutrients
Free of antibiotics, gluten, hormones, GMOs
Clean Label & Minor ecological footprint
Medically-endorsed by leading pediatric experts
Perfect for toddlers (12-36 months) as a real alternative to dairy-based baby formulas, also providing a solution for lactose intolerance and other sensitivities preventing babies from the benefit of existing product lines.
Former Head of Infant Nutrition at Abbott Labs Israel BSc Psychology and General Science MBA Marketing
Former GM PL Infant formula) (Promedico Healthcare Group) Bsc Economics
Former CEO & Chief Food Technologist at Materna Infant nutrition production expert
Former Senior Exec at Retalix (NASDAQ:RTLX, acquired by NCR 2012) Retail, e-commerce & marketing technology expert
Former CFO at Atlantium Technologies, Past roles at SuperCom and Ernst & Young. BA Accounting, CPA, MBA
Former CMO at AHAVA, past Brand Director at Sodastream, L'Oreal and Danone, 15+ years of Consumer Goods Marketing, BSc Biology, MBA in Marketing
Former Clinical Development Director and Infant Nutrition R&D Director at Enzymotec, PhD in Medical Science
Former Head of Process Development - Infant Nutrition at Enzymotec. BSc in Bio-Chemical Engineering, MBA.
Former Junior Product Manager at Mercedes Benz Israel, BA in Economics
Experienced bookkeeper and payroller controller, broad experience at numerous startups
Former Vice President, Global Medical Affairs at Mead Johnson Nutrition. Pediatric gastroenterologist at Boston Children's Hospital, Senior Lecturer in Pediatrics at Harvard Medical School.
Former Vice President of Marketing at Plum Organics Baby Foods, Formula and Snacks. Health-Supportive Chef.
Professor of Pediatrics, Sackler Faculty of Medicine, Tel-Aviv University. Chairman, Institute of Gastroenterology, Nutrition and Liver Diseases, Schneider Children's Medical Center. Past President of ESPGHAN – European Society for Pediatric Gastroenterology Hepatology and Nutrition.
Because infants deserve an alternative