LEADING THE CLEAN NUTRITION REVOLUTION.
For your kids – and for ours
What is the Clean Label Project Purity Award?
The Clean Label Project tests for contaminants including heavy metals, pesticides, plasticizers, and more, to give you the peace of mind that you’re providing your child with the cleanest, whole plant nutrition – made by the cleanest, most natural process in our industry. Our products undergo independent, rigorous testing for over 400 contaminants, to make sure your child received the highest purity, and cleanest nutrition. No compromises. Period.
At Else, we care so you can relax.
We’re parents too, and we get that what you pour in that bottle or cup matters. Behind the headlines on baby food purity and heavy metal contaminants is true cause for concern. A recent US Congressional Report found unacceptable levels of toxins and heavy metals - including arsenic, lead, cadmium and mercury - in some of the most popular baby food brands.
What does this mean for Else products?
At Else, we believe this calls for a Clean Revolution. It’s a movement that begins with ensuring our products are third-party tested and Clean Label Project Certified. To meet these rigorous standards, we use fewer ingredients, minimal processing, and the cleanest, most natural and sustainable production process in the industry.
We are committed to this change.
Now, we’re bringing the Clean Movement to you. After all, you’re the parents demanding better for your little ones. Let us join you in the call to change the status quo from questionable to clean.
The World Health Organization considers the first 1,000 days of life as critically important to long term health and wellness. It's the window of time where optimum brain and immune system development is established. Infant formula is the exclusive form of nourishment for many babies during this critical period of development. The recent consumer and regulatory call to action is especially prudent to the formula category.
Plant Powered
The 1st Clean Label Project Certified Baby Cereal in the US
“Parents are looking for healthy options. More nutritional density without the worry of high levels of heavy metals, pesticides, and plastic. Else Nutrition’s offering brings not only innovation to the baby food market segment, but also increased peace of mind for parents and caregivers of infants starting first foods.”
-Jaclyn Bowen, Executive Director of Clean Label Project
Which Will Fuel Your Little One’s Growth?
They’re all nutritious and delicious! Whether it’s for your big kid or your toddler, we’ve got you covered.
